Supplementation, Marketing, and Reputation

In the past year, I have become more and more skeptical of supplements. For a time, I bought into the hype of articles on bodybuilding websites, and spent hundreds of dollars on high-quality Creatine, Yohimbine, Green Tea Extract, Fish Oil, Joint Compound, Pre-Workout, BCAA’s, Glutamine, L-Carnitine, Lean-Out, Whey Protein, and whatever else I could get my hands on that would supposedly be a game-changer. I read reviews on these products, and made a determination based on what other people were saying about them. I considered myself to be relatively skeptical and discerning.

I wasn’t. I was buying into manufactured hype, reading fake reviews, and wasting my money on garbage. 

I popped these supplements at the recommended daily doses, and used a daily pill container like a geriatric with diabetes and high blood pressure.


Still packed with pills from months ago.

I had a spreadsheet determining when I should be taking each of these pills, and had alarms going off on my phone at regular intervals. I would panic if I was getting low on one of them, and would rush to re-order them. Every couple of days, there was a new box of a random supplement waiting on my doorstep when I got home.

Truth be told, the only thing I really noticed was my bank account getting smaller. I was spending as much money every month on supplements as I was on food.

The majority of supplements are not cost-effective.

I have no plans or desire to ever get on a bodybuilding stage, no matter where I am in terms of my fitness. My body is my trophy. I understand that for someone who is interested in competing, the incremental gains one would notice with the majority of these supplements may be worth the financial cost. Truth be told, the difference between 6.1% body fat and 6.6% body fat is not something I am concerned with, as I will never go that low.

As of November 2015, I am supplementing with the following:

  • BCAA powder (Scivation Xtend)
    • I find that I simply drink more water when it’s mixed with Xtend, which tastes quite good, even when heavily diluted. The function of this product is to speed up recovery and help eliminate muscle wasting. I have not noticed any significant game-changer effects, but it’s relatively inexpensive, and the simple fact that I’m drinking a lot more water with it is worth the cost.
  • Zinc – 100mg
    • I supplement with zinc for immune support. I also find that on zinc, I have an increased sexual appetite, and slightly more aggressive demeanor. Zinc is highly recommended.
  • Whey Protein
    • I consume Whey Protein shakes on average, once a week. I’m taking this supplement only when I need to eat, but am on the move and can’t cook a proper meal (and due to IF, this isn’t very often). Sometimes I’ll have a shake, but just as often, I’ll simply extend my fast.

Instead of pre-workout, I’m drinking a tall cup of black coffee, occasionally a “shot in the dark” from my local coffee shop. Instead of a post-workout shake, I’m eating steak and asparagus, salmon, or two Quest bars. I’m getting a lot of the supplements I used to take in pure form, only now they’re coming from natural sources.


The best post-workout that money can buy.

What does this have to do with marketing?

I have previously stated that I’m a fan of Bold and Determined and Good Looking Loser. These sites are some of the absolute best resources on the planet for anyone looking to improve themselves.

The authors of these sites have teamed up to form a supplement company, Red. Currently, they offer their house brand coffee, and something called Osta-Red.

I knew very little about Ostarine when I saw this supplement on the site the other day. Upon doing a bit of research, I believe it would have some serious benefits for me, as I’m in the middle of a recomp.

The deciding factor in why I’m going to order a bottle of Osta-Red, though?

I have purchased Victor Pride’s products before, and was incredibly impressed with the amount of value relative to the low cost.

I haven’t bought anything from Chris at GLL yet, but picking up some of his Kratom is definitely on my agenda in the near future.

I trust products offered by these guys, as well as Cernovich, because of one simple reason: They don’t try to sell me a bunch of fucking garbage. The products are as-advertised, effective when applied, and utterly devoid of fluff and nonsense. I’m not being roped into a sales funnel. They aren’t reporting to a boss or a board of directors, so I trust their intentions: To offer a kick-ass product that people will talk about.

Another important deciding factor in this equation: These guys have a very solid reputation and track record to uphold, and they take this very seriously. People talk about their sites and their products quite often. They make their living on the internet, and their sites are the result of unfathomable amounts of work. So what would happen to web traffic on their sites if they suddenly started trying to hock garbage?  What would people be saying if the product didn’t produce results? The answer is obvious, and I can say with almost absolute certainty that neither of these guys would risk tarnishing (or even diluting) their reputation in order to make a quick buck.

With that in mind, Osta-Red is in the on-deck circle. Once I pick it up and spend a few months on it, I’ll have a full, un-biased review on the subject, and post some before and after photos.